- Digital Media - Online Marketing - Search Engine
Job Categories
- Business Development - E-Mail Marketing - Marketing
Salary
Negotiable
Contract Type
Permanent
Job Description
The online marketing manager will be responsible for increasing the number of new accounts and turnover via emails and banners. The majority of this role will be acquisition marketing; however we can also envisage part of this role being retention. Core Aspects of the role: •Designing emails to be sent to potential customers as part of our direct mailing marketing campaign. •Setting up systems to monitor the success of email campaigns •Producing regular retention emails to send to our existing client base. •Determining potential websites and publishers we should target for banner placement. •Negotiating deals with those sites to get us the best return for our marketing spend, and setting up systems to monitor the success or otherwise of our banner campaigns. •Liaising with the design team to design banners appropriate to given sites/products. •Producing Budgets and Marketing Plans for Senior Managers, and reporting on the performance of Marketing Campaigns.
Skills & Achievements
•Ability to work under their own initiative •Results driven •Good negotiation skills •Good Team Player
Qualifications Required
•At least two years experience within the online marketing sphere. •Knowledge of gambling would be an advantage.
Date Posted
10/10/2008 10:42:00
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